Women Are Meant For Kitchen

This tagline mentions where a woman’s place at home should be. People’s mindsets and opinions have indeed changed since the last century. But you can still find a lot of people who maintain a conservative belief. This is all due to the mixing of generations.

Considering today’s times, this advertisement will hardly find a buyer. The tagline can be taken in an altogether different way and it’s not the fault of those who will. Such publicity is not something both men and women would appreciate in this day and time. So, we can say that it’s good that times have changed.

Misogyny Served Hot

This ad reiterates that misogyny exists in society, and it has been an age-old issue. The advertisement mimicked the norms that existed in society. The theory behind the campaign was to portray women who fawn on men's choices and dotes on the men's shoes. However, it all looks like everything is wrong with society. And it's the case, even if it has an entertaining and funny connotation.

Well, the only saving grace is that we no longer have to deal with this kind of ad anymore. The ad portrays the idea of women being at the right place when they are at a man's feet. And we think that is a blessing in disguise. Although misogyny still exists, not as it existed before.

 When Spanking Was an Ongoing Trend

This picture right here was everything wrong with presenting women across various mediums. It was the 1950s, and men got to spank their errant wives when they wanted to and nobody would find that weird. However, better sense prevailed down, and such kind of behavior is no longer supported.

The other thing to note here is that the husband is allowed to do what he is doing with something as trite and as nominal as the wife bringing home stale coffee. The ad portrays that women deserve punishment if they do not cater to the whims and fancies of their husbands

Inclusive or Derogatory?

You always need to have a specific idea catering to specific target groups when making advertorial campaigns, This way you can put across a message in the best way possible.

However, the term chubbies here is derogatory. If you are trying to spread the word of body positivity, using certain terms can exclude certain groups instead of including them. Most people are of different shapes and sizes, so it is important to make everyone feel good about themselves instead of bad.

 Men Are From Mars, Women Are From Kitchen

Imagine a world where women control the kitchen and the only chore or work they can handle is cooking. All this while men can pass judgments on the cooking! Sounds misogynistic? Well, that's what it is all about, misogynism with a capital M. It spread its wings in the advertising world for so long, This advertisement depicts a Kenwood Chef food processor featuring a man and woman 50 years ago shows that women are meant to be in the kitchen.

Thanks to changes in society this trend thankfully is gone for good. Nowadays, couples enjoy cooking together. So it is no wonder the ads show both men and women to be equal partners in everything, even in the kitchen. Sadly, things were not the same when they made these ads.

It's a Gender Discriminatory World

It’s not a man's world but a world based on prejudiced norms, and gender discrimination in the highest order. This Van Heusen, advertisement portrays formal dressing in a strange light. Why should a man clearly dressed for the office will be sitting on the bed, pillows propped while his wife serves him breakfast? Fueling before the big meeting perhaps! And if this wasn't objectionable enough, the woman is serving the man on her knees, doing what? Paying homage to the king of her universe?

Thankfully, things have changed in the twenty-first century. While breakfast in bed is still okay, it is all about taking equal turns in the kitchen and men can serve bacon to the woman in the house and eggs sunny side up!

Your Place? Beneath My Feet!

This advertisement is cringeworthy! A woman is being compared to a carpet while the man smartly pushes a woman's foot down with his shoes. We are wondering who would like this advertisement. The manufacturers thought of the idea of the men's pants so hot that it would keep the woman right down on the floor.

We are still reeling under the effect of the idea this ad campaign is trying to portray. This ad came out in the sixties when women were standing up for their rights. and this ad instead of aiding women in their journey towards liberation did just the opposite.

Dumb and Dumber

The 1930s to 50s were a strange time for the woman, while, women were used in advertisement campaigns, they were put down as a weaker gender whose only good for aesthetic value.

This may have turned out as a winner to amp up the sales but questioning a woman's intelligence is anything but intelligent. This advertisement is portraying is that anyone who is remotely intelligent should buy the deodorant but this woman is a bit dumb and hence does not understand the value of the deodorant.  The catchphrase is problematic with a capital P

Flying In The Air

A major reason for availing of air travel is the world of air hostesses! Beauty aside, their polite demeanor, specifically the helpful hand and listening ear they lend to fellow travelers makes your experience up in the air so relaxing. In the advertising world hence, there's immense competition for showcasing this skilled group of beauty with brains.

Credit goes to the advertisers who made a brilliant approach in their ad. Contrary to most other rivals who usually highlight the comfort and price aspects, this one attributed all the success and profits to the four smart women.

Women Are Tough Nuts To Crack

A good salesman is always known to have excellent convincing skills. With that being said, it seems that this man here is having a real hard time trying to convince a girl to buy his product. While the woman is in no mood to invest her money in it, the man is not in the mood to give up.

He is hell-bent on convincing the woman to try it at least for once. He made her buy the product and she liked it. Moral of the story? If you want something in life, you have to keep on trying until you succeed and stop when you have accomplished it.

Convey the Message With The Right Models

How far are you willing to go? to put your point across? Use the best lines or use the best models. Well, both actually. From times immemorial using alluring ladies to sell your products has been the norm. It still holds true.

Selling something as mundane as dental products will need attractive ladies to sell the product. Well, whether it is the best way to do it or not is questionable but most mids behind advertisements feel that good-looking faces always do the trick. That's oversimplifying things, of course, but that is a general idea.

Kids Are Easy Targets?

Kids have always been at the epicenter of marketing strategies. Be it the 1930s or today’s times, parents are always looking out for the best to keep their children safe and healthy. When it comes to protecting their babies, they can go all out.

The companies are well aware of the fact that the guardians don’t think twice before spending their earnings on stuff for their kids. When they buy a host of products, one or two out of them might not be up to the mark. For instance, take this sun lamp. Though the aim is to keep the babies warm, it may or may not give them rashes.

The Magic Of DDT, Seriously?

Dichlorodiphenyltrichloroethane or DDT was highly popular in those days as a magical substance. It had plenty of benefits. It hit the market in the market as a highly effective insecticide that could kill stubborn mosquitoes. This was enough to increase the sales of the DDT.

Moreover, the manufacturers were marketing it as a miracle owing to its ability to grow quality fruits and vegetables. Things became more exciting when the manufacturers projected the product as a quality cleaning agent as well. DDT became an indispensable part of every household.

How To Please Your Wife

When it comes to a woman’s best friend, diamonds are the hands-down winners. However, household items too have a lot of importance in a woman’s life. If one looks back at the way the advertisers promoted the products in the early 1900s, it becomes quite evident that both men and women were the target audience.

Gender equality at that time? That’s surprising and impressive at the same time. When they add a tag that reads ‘wife saver’ you know that the strategy was to target those men who wanted to make life easier for their better halves and make them happy.

Beauty Comes With A Price

Advertisers have been focusing on glamor appeal since time immemorial. In this society, there isn’t an iota of doubt that beauty sells more than anything else. People are born the way they are and therefore, they can hardly do anything about it. However, people never care to look into the depth of things.

With that being said, this is one of the several stereotypes that the world has learned to live with. Companies have accentuated their sales figures by selling beauty products, making millions and billions at the cost of the customers who can go to any extent to look perfect.

A Woman Is Always Ready To Pose

You remember Gil Evergreen, don’t you? His ability to create pin-up posters was well known. This poster is one of the perfect examples and no one could stop themselves from appreciating it. Gil could put a girl in day-to-day situations and paint them accordingly, making them look utterly attractive.

With such a fantastic concept, he could appeal to the consumers with ease. Would these posters have created a storm today? No idea. But one thing's for sure. A woman is always ready to pose. Gil knew that pretty well.

If You Don’t Smell Good, You Are Not Attractive

Bad odor is a turn-off. No matter how well dressed you are and how good-looking you are, if you don’t smell good, be ready to see people getting repelled. People grow a fondness for a particular skincare brand. Similarly, they develop a liking for a specific smell. That’s when brand loyalty counts.

Different brands sell deodorants, but you stick to only one. When sellers find loyal customers, they eventually bring down the cost. Perfumes have always been a necessity in people’s lives. It’s nothing wrong to smell good round the clock.

Can't Believe It... Is It Me?

That's right! The expression on this lady's face depicts exactly what women felt when they surprised themselves by driving cars. Away from the four walls of the house, women were no longer cooped in the confines of the households since the 1960s. And thanks to advertisers who felt it's time to showcase their talent to the world.

This product is a mini car called 'Mini Automatic' that's designed specifically for women. We truly appreciate the ad-makers who got this woman on board to do justice to the innermost female persona!

Mommies On Break

Colonel Harland Sanders became one of the finest global entrepreneurs long after he crossed his prime. But had it not been for him, the world would have missed the phenomenon called KFC. Apart from his amazing business acumen, we truly appreciate this man's thought of providing rest to mothers and wives, at least on Sundays.

This ad is about celebrating Sunday evenings. Of course, there's no alternative to home-cooked meals prepared by our mothers. But KFC as 'mother's little helper' did wonders in increasing its reach and building connections with the audience.

Safe Guns Happen

You might not agree, and simply cringe at the thought of putting a gun in the hands of a baby, but that's where the catch lies. This campaign is essentially about cute kiddo who loves playing with her revolver! Take a look at her tee that reads 'Papa Says it won't hurt us and you'll sense it's just a toy.

This product is feature-rich and the ad screams the same. Also, words like 'safe' or 'accidental discharge impossible' throw enough light that it's safe. And why would parents even risk doing something like giving a revolver to a child?

Mirror Mirror On The Wall... Who's The Smartest Of Them All?

No one bothered to ask this question, till ads like these made everyone take note of the trait called Intelligence. This woman looks ravishing as she admired herself in the mirror. But one look away and she seemed to ask the entire women race if they ever thought much about boosting their IQ, as much as their features.

Most ads of the 1930s to 60s came up with 'complimentary advice'. Naturally, the customer base grew with time, when ads went a step ahead of merely promoting products. Women should take this ad as an important life lesson.

A Dash Of Cleanliness

Cleaning is therapeutic. Cleaning induces a feel-good factor in most people. Above all, those concerned with weight gain issues should possibly heave a sigh of relief knowing that cleaning leads to weight loss! But that can only happen when one discards lethargy. This advertisement fulfills 2 functions- first, how clean the window-pane would look after some time, and second, household chores essentially help you achieve that 'dream-like figure'.

Plenty of ads come with their tactics, but this one surely deserves appreciation. Using actual home-based work in a campaign is remarkable, besides being unique.

Sabrina's 'Projector' World

For the most part, ads portray women in their most glamorous and attractive avatars to aid in the sale of products. Well, debates have occurred if it's the right thing to do, but what's the harm if the commercial becomes a super hit like this one?

Selling tactics might vary across brands and creators, but this ad cashed in the beauty of 'Sabrina' to narrate the fascinating story of a color slide projector by Bell and Howell. At least we believe most leading photographic stores had to tackle a beeline of interested customers!

Energy-Giving Candies

Do you see the delightful faces of the mother and kid duo in this ad? The kid's reaction is quite justified but anyone would wonder why and how can a mother be so happy. The only difference between an ordinary candy and this one is the 'energy-giving' factor underlying the latter.  Excess of anything is wrong, which is why the ad focused on the 'have some everyday' principle.

The extra sugar in candies certainly offers energy, but sometimes it can be detrimental to dental health too! Now focus on the second line- smart mothers and their buying choices in cellophane. The concept truly stood out.

Eat Your Breakfast, Not Skip It

A random vintage American ad the original source of which is unknown. But as breakfast is the most important meal of the day, it's not too hard to decode the message of the campaign. It's probably aimed at pregnant ladies to amplify the significance of the breakfast before a particular medication referred to as "NEW".

Breakfast acts as the body's booster dose of diet to kickstart the day after you break the overnight fast. More than anyone a pregnant woman needs it to keep herself and the baby healthy and the ad's trying to convey exactly the same message.

Eat, Sleep, Kiss And Repeat

Just like the hot garlic in date night dinner is a bad idea, hanging around people with bad breath could harm your reputation. Imagine having an intimate moment with your wifey and the foul smell of your mouth spoiling her mood.

The bond with your sweetheart may be strong but make it stronger with a product that eliminates the bad smell of your mouth. This is probably what the company is trying its best to send through the ad. Use it for sake of others you hang around with if not for yourself.

Just Wait For The Right Moment

Are you tired of being the bridesmaid instead of being the bride yourself? It's natural that to some point in our life we felt left out while our friends find the love of their lives. The newspaper clipping above possibly deals with such a topic where it depicts the agony and frustration of an unmarried girl who's tired of acting as a bridesmaid.

During that bygone era being an unmarried woman for long wasn't a very pleasant scene in society. The look on the woman's face in the picture reflects the same feeling. Although we have come a long way now to understand that we can only tie the knot when we feel we are ready for it.

Do Not Fall For It

Companies have always been creative enough to pitch their products: be it in the past era or in the present time. See the picture above where a donut company is cashing in people's love for donuts to lead them into temptation. But little did the man in the picture know that he was well into the trap laid by her.

A truly creative and hilarious way to impress your man and have him submissive to yourself. As the catchphrase says "the way to a man's heart is through his stomach", we must give credit to the content team.

A Tagline Taken Too Far

When Coca-Cola dropped its first advertising campaign, people thought of it as revolutionary. However, the company kept changing how it presented its product as per the changing perspective of people. Albeit there have been many products on the same lines, Coca-Cola stood tall among the various products.

Their marketing strategies have changed over the years, too. Some worked. Some lost their mark. Who would have thought that a fizzy drink could act as a brain tonic? Yes, that's right, it was popular as a brain tonic in the 1890s. And it was a way to get rid of headaches and is an answer to your fatigue issues. It is one of the most well-founded brands globally.

Non-Child-Like Toys

That is not a toy a child plays with. Well, this is an advertisement campaign that has everything wrong going with it. This should not have gone unscathed from the editing table. The people behind the advertisement campaign have messed it up badly.

The advertisement means that men should start shaving early. However, does early means a toddler? The razor certainly isn't a plaything for a toddler. We wonder whether this kind of advertisement would have passed muster in present-day's society. We are glad advertisements like these are no longer made. And even if someone were to conceptualize an ad like this, we are sure the backlash will force the ad-makers to take it off the air!

A Delivery Gone Wrong

We understand the basic concept of delivering everything wrapped in cellophane, but who delivers a baby in one. It is certainly one of the most bizarre advertisements in the history of advertising. While the stork delivering the package is a cool idea, everything went awry when there was a baby wrapped in the cellophane.

The concept is not cool in any way and it is even worse to find a baby wrapped in cellophane. We are sure the creative team came in for a lot of flack after this advertisement came out. This is certainly an idea that may have looked good on paper. However, the execution made it seem wrong on so many levels.

A Gender-Specific Invention

Who would have thought that an advertising campaign will be so discriminatory! The tagline clearly means a woman is incapable of opening bottles so they had to change the way a bottle is made! We are left wondering what the women of those times actually thought of the campaign. We are sure they found it equally horrendous as we do now.

Also, it's a bottle cap, it shouldn't be too difficult to open it right? This discriminatory way of labeling women as unable to open bottles is just too much. Also, this is downright silly, isn't it?

Err... A Tennis Game?

This seems to be an advertisement for a computer tennis game. While it is all detailed and you find all the information in the write-up, you'll be a little shocked at the risque graphics.  We are not sure exactly what is the point of this graphic description.

A computer tennis game in the 1980s was a novel idea and interesting at that time. And for those people who were not likely to get sold on the idea of tennis games, well they have a saucy way to sell it, not something that the women would approve of we presume!

A Cure For Depression?

While many people will advocate wine and its multiple benefits. You may even term it as refreshing and allowing you to relax. However, we can say for sure that it is not right to label it as a cure for depression. In some cases, it can make the symptoms worse.

Today we know that depression is an issue like any other physical ailment, has proper treatment. But during the 1940s depression was something that people did not speak about. And even when they did, it was in hushed tones. Whatever may be the problem, a simplistic generalized solution like this one is hardly the cure-all. We hope the people during those times realized it too.

The Art of Healthy Eating

Most ads prompt kids to eat packaged foods, there are hardly any advertisement campaigns that lure kids to eat fresh and natural foods. Say something like chips will draw kids more than say fresh fruits. However, all advertisements are not the same, like this one for instance.

This advertisement, however, is pretty fresh and novel as the brother cutely feeds the sister fresh fruit, a banana. While we all know the benefits of a banana, a complete food in itself, chock-a-block with nutrients. This advertisement surely promoted, healthy eating among young kids.

Pyrex Resolves All Kitchen Issues

The idea behind the ad campaign is to make things easier for the new bride. While this may reinstate the age-old belief that cooking can make your marriage last longer! And pyrex can help you do just that, help you cook delicious meals for the man in your life and make your way to your man's heart via his stomach.

A little too bigoted maybe, but then the idea hits home and puts across the idea clearly. Pyrex is the iconic Pyrex brand that evokes some of the fondest family food memories and this campaign reinstates that.

The Favorite Food of All Times

Whenever there are sports there have to be hot dogs right? We cannot imagine a good baseball or football game without hot dogs. This type of advertisement targets family members who come together to watch matches and indulge in delicious hot dogs.

Hot dogs are a must food item for people as they are affordable. During the time of the great depression people at more hot dogs as it did not make deep holes in their pockets. Something that is delicious and not pricey, what's not to like? Well, this is the perfect way to lure families.

Eating Pony? No, Papa!

Use a cute model and your job is over. Eating a horse fat spread seems gross to some of us. However, the makers tried to make it fun, while putting a child on the campaign, if a child can have it, so can everybody else right?

The campaign has all the details of how it is the best bet for everyone. Even if you don't feel like eating it, you will e forced to eat it thanks to the cute little girl asking you to eat it as it seems delicious. Kids will also coerce their parents to buy it.

Pinup Girls For the Win

Glamor has a great impact on everyone, a look at these advertisement campaigns will tell you exactly that. These girls were popular as pinup girls back then. These were actually like Russian advertisements.

Whenever you think of Russia, you think of industries, even these pinup girls portray just that, industries. what it does is glamorize the industrial segment. No wonder advertisements such as these lure the target audience in an effortless way. While this may not be the perfect way to portray it, we guess it does its job and hits the target.